HilltopAds is a global online advertising network founded in 2013 and headquartered in London, UK. It offers a comprehensive platform for both advertisers and publishers to monetise and optimise online traffic effectively.
The platform boasts extensive reach with over 73 billion monthly impressions across mobile and desktop devices worldwide.
It provides advertisers with advanced targeting options based on demographics, interests, and browsing behaviour, as well as data-driven optimisation tools to maximise campaign performance and ROI.
HilltopAds was founded in 2013 and has established itself as a reputable and innovative ad network that connects advertisers with global audiences while helping publishers maximise their online revenue through advanced technology and strong client support.
Over its 11+ years of operation, it has grown into a leading global ad network with a wide reach, offering over 73 billion monthly impressions and coverage in more than 200 countries.
HilltopAds employs around 34 people and had an estimated revenue of $5.8 million in 2024. The website attracts significant daily traffic, with about 90,000 unique visitors and over half a million pageviews daily, reflecting its active user base and market presence.
HilltopAds operates a user-friendly website that serves as a central hub for creating and managing ad campaigns, tracking performance metrics, and accessing insights and reports.
It also provides comprehensive support and documentation to help users maximise their advertising and monetisation efforts. The network is recognised for combining smart technology solutions with a custom approach to enhance online business growth for advertisers, webmasters, and digital networks.
They aim to be a leading online advertising platform that connects brands with their potential customers worldwide and helps publishers earn high revenue from their digital assets.
Their core values include a strong team, passion for innovation, and reliability in technology performance, focusing on cutting-edge advertising technology and optimisation for web and mobile traffic monetisation.
They focus on delivering advanced advertising techniques, including anti-fraud and anti-AdBlock solutions, to ensure high-quality traffic and maximise returns for both advertisers and publishers.
The network maintains a strict policy against fraudulent traffic and harmful ads, valuing its reputation and providing only clean, pre-approved ads run on publisher sites.
HilltopAds provides a wide variety of ad formats, including display ads, mobile ads, video ads (In-stream VAST/VPAID), pop-ups, native ads, direct/smart links, and in-page push notifications.
This diversity allows advertisers to engage their target audiences through multiple channels.
The platform uses advanced technologies such as SmartCPM, which automatically optimises campaigns based on user behaviour and ad performance to maximise results.
It also includes anti-fraud solutions and strict quality controls to ensure traffic legitimacy and protect advertisers from bots and malware.
HilltopAds offers performance-based targeting options, enabling advertisers to reach high-quality, verified traffic worldwide.
It supports various pricing models, including CPM, CPC, CPA, and CPA Goal, catering to different campaign strategies.
The network is known for high CPM rates and provides publishers with tools to monetise website or social media traffic effectively.
Features like Smart Links help publishers automatically redirect visitors to the highest-performing offers, increasing revenue potential.
HilltopAds operates a self-service platform with fast campaign approval and launch.
Advertisers benefit from a user-friendly dashboard and personalised manager support.
Publishers receive timely payouts every 7 days with no transaction fees.
HilltopAds’ site design focuses on functionality for both advertisers and publishers, offering features like high-quality traffic, performance-based targeting, and anti-fraud solutions.
The website provides clear paths for different user groups, such as advertisers looking to buy traffic and publishers aiming to monetise their websites or social media.
A clean, professional layout prioritises straightforward access to services like sign-up, campaign management, and publisher tools, ensuring ease of use.
The platform includes educational content such as blogs that guide users on topics like creating effective homepages and understanding ad formats, enhancing user engagement and support.
The interface is designed to be straightforward, allowing users to create and manage ad campaigns quickly.
Upon logging in, users see an overview of active campaigns, earnings, site and zone management, and key performance metrics. This centralised access helps users monitor and optimise their advertising or monetisation efforts with ease.
Users can operate as both publishers and advertisers from the same account, with the interface allowing toggling between these roles and access to additional functionalities accordingly.
Campaign creation involves simple steps such as setting preferences and clicking an “Add Campaign” button, after which ads go through automatic moderation within minutes.
The platform supports multiple languages, and this multilingual capability enhances usability for a global audience.
HilltopAds offers various pricing models for advertisers and payout commissions for publishers, with competitive rates and flexible options.
HilltopAds supports CPM (cost per mille), CPC (cost per click), and CPA (cost per action, available upon request) pricing models. Popunder ads can be run only by CPM, In-Page and Video ads can be run by CPM or CPC, and banner ads are available only by CPC.
Regarding publishers, CPM rates vary by ad format, GEO, device, and traffic source. For popunder ads, CPM rates differ widely; for example, Tier 1 countries like the US have CPMs around $8 for mobile messenger traffic and $2–$2.50 for mainstream traffic, depending on OS. Asian countries have CPMs ranging from $3 to $6 for mobile messenger traffic.
For payouts and commissions, the minimum withdrawal is generally $20, except for wire transfers, which require $1,000. Payments are made weekly with a Net7 schedule. Supported payout methods include Bitcoin, Capitalist, USDT (ERC20/TRC20), Paxum, PayPal, Webmoney, Wire Transfer, and Wise.
Commission fees vary by payout method. For example, Bitcoin has a $1 fee and a $200 minimum withdrawal, and USDT has a 0.35% + $4 fee and a $100 minimum withdrawal.
PayPal, Capitalist, Paxum and Wise have no fees and a $20 minimum withdrawal. Wire Transfer has bank-dependent fees and a $1,000 minimum withdrawal.
HilltopAds has no minimum traffic requirement, and weekly payments and a 100% fill rate are promised. The minimum deposit for advertisers is $50.
The referral programme offers 5% commission on earnings from referred publishers or advertisers.
HilltopAds is a well-established, versatile advertising network that provides a range of modern ad formats and robust optimisation tools, making it suitable for advertisers and publishers seeking effective online monetisation and campaign management solutions.
The site design emphasises usability, clear communication of its advertising services, and support for users through informative content, all structured to facilitate effective traffic monetisation and ad campaign management.
HilltopAds offers flexible pricing models primarily based on CPM and CPC for advertisers, with competitive CPM rates for publishers that vary by geography and ad format.
Payouts have low minimum thresholds (except wire transfers) and low commissions, making it accessible for various types of users.
Overall, HilltopAds is a solid choice for advertisers and publishers looking for a versatile ad network with multiple ad formats, strong targeting, and good support.
It is especially effective for those focusing on pop traffic and willing to monitor campaign quality closely to avoid bot traffic issues.
However, the minimum budget and occasional traffic throttling may be limiting for smaller advertisers, and some platform performance and optimisation features could be improved.
Continue To HilltopAds
hilltopads.com
